Customer Intelligence Group
A strategic intelligence firm integrating customer insight, foresight, media intelligence, and commercial analytics to inform executive decision-making and drive growth.
Turn siloed data into actionable strategies
Strategic Customer Intelligence
Integrated customer intelligence that translates behavior, sentiment and value into strategic direction
Market and Landscape Intelligence
Foresight and market intelligence that anticipates shifts in customers, culture, and competition.
Measurement Architecture & Analytics
Enterprise measurement frameworks and performance intelligence systems that connect strategy to business outcomes.
Thought Leadership
The Intelligence Gap: Why CCOs Need More Than Impressions to Stay at the Table
In a highly fragmented media environment characterized by decreasing trust and continuous pressure on brand reputation, CCOs increasingly recognize that vanity metrics are no longer enough to make timely
strategic decisions, much less show business impact.
What Color Is the Number Seven?
An Apostate View on ROI in PR
First-year philosophy students learn about category errors: applying a concept where it
simply doesn’t belong. Numbers don’t have colors.
Much of how we measure PR suffers from the same flaw.
Rigor Without Recall is Just Math.
I work in analytics across marketing and communications, and most of the questions I’m asked don’t have clean answers. Nowhere is this more obvious than in PR.
Comms data doesn’t come neatly packaged. Signals are partial, outcomes are indirect, or causality is messy.
Anyone who tells you PR measurement is purely objective is either oversimplifying—or
selling something.
Audience Intelligence
Audience insights are built by pairing the depth of qualitative understanding with the precision of quantitative evidence. Qualitative inputs surface the motivations, expectations, and contextual nuances that shape how people interpret messages, while quantitative data validates scale, identifies behavioral patterns, and sharpens segmentation. Together, they create a strategic foundation that enables leaders to communicate with clarity, relevance, and measurable impact.
Impact
Measurement
Most communications teams are still reporting on metrics that measure activity, not outcomes. Moving beyond impressions and sentiment scores requires the right data infrastructure, analytical talent, and a clear mandate to connect PR to business results. CIG Analytics helps CCOs build the measurement ecosystem that makes that case — and keeps them at the strategic table.
Landscape
Analysis
Every brand exists inside a conversation it did not start and cannot fully control. Understanding where a brand stands — relative to competitors, emerging narratives, and shifting audience sentiment — requires continuous monitoring across social and traditional media. CIG Analytics turns that stream of signals into a clear picture of market position, so communications leaders can act on what the data is actually saying.
CIG Analytics 